Shoez Uses Minta’s generative AI video ads in FB & IG shopping re-targeting campaign increase Sales
How Shoez Used Minta to Increase Their CTR by 60% While Saving Time & Money
Shoez is dedicated to providing a one-of-a-kind shopping experience for shoe enthusiasts. Our platform makes it easy for you to find and purchase high-quality shoes that are designed and crafted in Europe, the United States, and Brazil.We have made it our mission to only bring well-made limited edition shoes for our clients’ exclusivity.
The Challenge
Show that Minta Smart Video Ads Outperform seller regular benchmark on Facebook Retargeting Campaign
Our case study aimed to demonstrate that Minta Smart Videos outperform seller regular benchmarks for retargeting ads in key metrics such as click-through rate (CTR), cost per click (CPC), cost per thousand impressions (CPM), and return on ad spend (ROAS).
The Solution
We ran one test for a period of 5 days with a budget of $150 per day to compare Minta Smart Video Ads to seller regular benchmark sfor Facebook Retargeting Ads.
Prior to setting up our campaign, we synced the shoez Shopify shop catalog to Minta and Minta Smart Videos AI then created a videos for every product in the product catalog. The shop owner then edited a single product video to make it a multi product video and then shared it directly from their Minta dashboard to the Facebook Ads Manager.
He created one retargeting campaign with one ad to compare to the shops previous retargeting campaign metrics. All of the text in the creatives was the same, and we did not have any specific interests or demographics selected. This was a retargeting campaign that simply targeted all website visitors in the last 30 days.
Minta’s AI video ads
TikTok’s video ads
